Our services to Brands include:
  • Business development strategies;
  • Market entry strategies;
  • Real estate scouting and acquisition advisory;
  • Performance improvement;
  • Marketing and promotional positioning and strategies;
  • Tender preparation including sales forecasts, category and brand mix development, capital and operational cost estimation and approvals;
  • Tender bid strategies;
  • State-of-the retailers reviews;
  • State-of-the-industry reviews;
  • Retail price benchmarking;
  • Rental benchmarking;
  • Agency distribution agreements;
Our experience in advising Brands include:

The Mercurius Group team members have advised and worked with major brands from all the major product sectors including liquor, wine, champagne, confectionery, perfume, cosmetics, technology, sunglasses, watches, fashion, souvenir and destination products.


Estee Lauder Travel Retail Asia Pacific Engages The Mercurius Group to Conduct Strategic Study (2016)

November, 2016. The Mercurius Group, a leading travel retail group providing advisory, product distribution and retail operation services to the Travel and Infrastructure Retail sector has been engaged by Estee Lauder Travel Retail Asia Pacific to conduct a strategic study of the travel retail market for Perfume & Cosmetics market in the Pacific region, focusing on the category’s recent strong growth in both Australia and
New Zealand.