The Mercurius Group presents the inaugural Tasmanian Travel Retail Bootcamp 2024, getting your brand in airports. The ‘bootcamp’ aims to educate Tasmanian brands on how to get their brands into airport and travel retail, stay there, and take on international markets through the airport and travel retail channel.
Airport retailing has long been a highly dynamic, exciting and profitable retailing channel for many brands and retailers. Australian and New Zealand airports see some 260 million passengers every year, 27% of these passengers being international, and generating over $7.2 billion dollars annually. With the demand for travel both domestically and international continuing to grow, the Travel Retail channel is a growth channel that should be part of all brands strategy.
Airports are also automatic segmentation machines representing the highest concentration of high socio-economic value segment customers. More than 85% of airport customers are drawn from the top earning 44% of the population.
“With the Hobart Airport terminal doubling in size over the next few years, the retail opportunities are also expanding, going from 3 specialty outlets now to 8 and from 4 F&B outlets to 9 once the development is finished. To support the local economy and to provide a memorable experience for our passengers, Hobart Airport is ensuring that at least 1 retail outlet and at least 1 F&B outlet is 100% supplied with Tasmanian product. We are also encouraging our retailers to maximise local supply chains to the fullest extent that they can. That’s why we are supporting The Mercurius Group’s Tasmanian Brand Travel Retail Bootcamp. We want to help local brands be in our terminal and our terminal acts as a great showcase to take the best of Tasmania across Australia and beyond”. – Norris Carter CEO, Hobart Airport
“Getting local Tasmanian product into the retail and F&B outlets at both Hobart and Launceston airports is a great way to build brand awareness and showcase to visitors what our State has to offer. This Bootcamp not only connects local producers and brands directly with buyers it will help by providing valuable insights into the travel retail channel and pave the way to secure listings in airport retail stores beyond Tasmania. A number of Tasmanian brands have already achieved listings in duty free stores in Sydney and Melbourne – and there is an opportunity for many more local producers and brands to utilise this great showcase channel.” – Cameron Shield Senior Director Trade Dept of State Growth
“LagardereAWPL is the major specialty retailer at both Hobart and Launceston airports. We have made a significant commitment to our airport partners to maximise the amount of local Tasmanian product we have on offer in our stores. We also operate duty free stores around the country where we like to showcase the best products Australia has to offer. While airport retail is still retail, it does have its special quirks and requirements. LagardereAWPL have committed to sending both our local product and duty free buyers to this event. We hope to meet lots of exciting local producers and brands and discuss a potential pathway to your products being listed in our stores.” – Costa Kouros CEO, LagardereAWPL
“As the travel retail industry’s leading information source, The Moodie Davitt Report is delighted to join TMG’s Tasmanian Brand Travel Retail Bootcamp project as the media partner. The Moodie Davitt Report is committed to supporting local brands in the travel retail channel. Our website and other publications offer an ideal platform to help such ‘local heroes’ achieve crucial visibility which can serve as a springboard to commercial success. While best-of-local and taste-of-place are increasingly common themes in airport retail, independent brands must be ready with the knowledge and capability to service the channel. This event, which helps that preparation and encourages greater diversity in travel retail, has our wholehearted support.” – Martin Moodie Founder & Chairman, The Moodie Davitt Report
“SSP are one of the world’s leading airport F&B operators and is ranked No. 2 across Australian airports. As the sole F&B operator at Hobart Airport where be operating eight F&B outlets in the expanded terminal, we are committed to ensuring that we have the best local produce and products in our restaurants and bars. Indeed, we have committed to have one of our F&B outlets at Hobart Airport to be stocked 100% with Tasmanian products. That a key reason why we are supporting The Mercurius Group’s Tasmanian Brand Travel Retail Bootcamp. We need local Hobart and Tassie producers to be ready to help us to grow and transform the dining experience at Hobart Airport and we will be sending our buyer team to this event.” – Dominic Cain General Manager, SSP Australia
“As a Tasmanian brand, Callington Mill Distillery is delighted to be supporting The Mercurius Group’s Tasmanian Brand Travel Retail Bootcamp. We have participated in The Mercurius Group’s previous events and they did indeed lead us into the all important travel retail channel and we now have listings in airport outlets at Hobart airport as well as important duty free outlets on the mainland. The Mercurius Group’s unparalleled network and knowledge in this channel makes this a must-attend event for all Tasmanian brands looking to get exposure and grow.” – Rizk Mawass General Manager, Callington Mill Distillery
“THINK is a multiphase market research agency and has been supporting airports and brands in their retail expansion for the last 15 years. The travel retail channel is a unique and special place for emerging local brands. Its capacity to catapult brands to reach consumers makes this space exciting. It’s a critical showcase to enhance your sales channel and expand into new markets. THINK has worked across many emerging brands to help them understand the needs and motivations of the travelling consumer. It is imperative to understand what your brand means to the consumer and how it is positioned within certain occasions and purposes of travel. Market research is a prerequisite for brands and suppliers seeking to enter the travel retail environment. That’s why TH?NK Global Research is delighted to support The Mercurius Group’s Tasmanian Travel Retail Bootcamp. We will provide a tactile approach to help brands understand their consumer and where their products need to be positioned in the channel.” – Kristy Ihle, Managing Director, TH?NK Global Research