Travellers arrive at airport terminals with limited time between the passenger screening point and boarding their aircraft. How can we design airport retail spaces that stressed, bored and tired travellers, want to spend time in, and how can we increase this limited time to capitalise on associated spending?
Design has the potential to influence how travellers think, feel, and behave including how they spend their time and money in airport retail spaces. We know from airport passenger data that dwell time is a predictor of retail spending at airports, however what we don’t know is how good design links to retail KPl’s in airport settings.
This study captures customer-led insights into how design influences travellers’ propensity to dwell and spend money in airport retail settings. Further, it explores whether good design can entice travellers to increase time spent at the airport by bringing their arrival time forward.